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publisherSally Wan
time2013/11/20
Leading up to a presentation at the Strategies in Light Europe event, set for November 19–21 in Munich, Germany, we spoke to Digital Lumens CEO Tom Pincince. Pincince will present in the Investor Forum scheduled for November 19. He answered questions about the business strategy, the penetration of controls technology, and the company's global plans. LEDs Magazine: Where does Digital Lumens stand with respect to its business plan and investor expectations? Is the exit strategy growth and IPO or acquisition by a major lighting manufacturer? We continue to focus on building a successful next-generation lighting and building intelligence company, and have established ourselves as the market leaders in intelligent LED lighting for industrial customers. In 2013, we have seen 100% year-over-year growth, expansion into the traditional lighting channels, significant growth in our business outside of the US, significant product line expansion with new families of intelligent luminaires, the introduction of the Digital Light Agent technology that makes other fixtures intelligent, and the addition of LightRules Power, which can monitor energy use in non-lighting systems and circuits. At this rate, we are poised to be a very successful business, which is our goal. LEDs: The Digital Lumens technology stack is built upon industry standards such as 902.15.4, yet there is a proprietary layer involved that precludes interoperability with products from other vendors. Were the proprietary elements simply a necessity since there wasn't a full industry-standard stack for lighting networks when the company launched, or does the company intend to permanently rely on a proprietary system? What is Digital Lumens' outlook on open standards? LEDs: Earlier this year, you announced that you would allow other lighting manufacturers to embed the Digital Light Agent technology into their fixtures, making them compatible with your network and LightRules software. Have other lighting companies embedded your technology? Can you share any successful case histories? Will selling adaptive control modules become a major part of your business? What does the future look like for that angle of your business? LEDs: Your focus seems to have been primarily in North America. This interview was prompted in part by your participation in the Strategies in Light Europe Investor Forum. What are your plans for Europe and other regions of the world? What regions are the most open to adaptive control and which ones are likely to mandate such systems? Are there incentives in other regions such as the ones that have been available in the US? The US doesn't have legislation around carbon, but the utilities throughout North America have done commendable work around incentive program rollouts, which have had a major impact in reducing industrial customers' energy use, in particular, as well as driving LED lighting adoption in this market. LEDs: Most recently you announced that you would extend LightRules to control other building loads such as HVAC systems. Yet in many cases those systems have been networked in advance of lighting systems. How big is the opportunity for a lighting-centric network to take on control of other systems? For more information on Strategies in Light Europe conference speakers, exhibits, and programs or to register, visitsileurope.com. | ||||
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